# Managing Discounts

![](/files/-MD-vwawVlJLvyFatwHO)

Discounts and vouchers play an important role in your daily relationships with your customers. Typically, customers like two things when shopping:

* Feeling special, unique.
* Getting good prices.

Both can be achieved with customized discounts, and this is precisely where vouchers come into play – or more precisely, price rules.

"Price rules" can take two forms:

* **Cart rules**. It enables you to create per-customer voucher codes, but also much more.
* **Catalog price rules**. Enables you to assign price reductions by category, brand, supplier, attribute or feature.\
  \
  For instance, you can set a rule that would say that Spanish customers belonging to the "Good clients" group would get 10% off on your electronics category and all Sony products for the first week of July.

This chapter contains the following sections:

* [Cart Rules](/1.7-documentation/user-guide/selling/managing-catalog/managing-discounts/cart-rules.md)
* [Catalog Price Rules](/1.7-documentation/user-guide/selling/managing-catalog/managing-discounts/catalog-price-rules.md)


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