Discounts and vouchers play an important role in your daily relationships with your customers. Typically, customers like two things when shopping:
Feeling special, unique.
Getting good prices.
Both can be achieved with customized discounts, and this is precisely where vouchers come into play – or more precisely, price rules.
"Price rules" can take two forms:
Cart rules. It enables you to create per-customer voucher codes, but also much more.
Catalog price rules. Enables you to assign price reductions by category, brand, supplier, attribute or feature.
For instance, you can set a rule that would say that Spanish customers belonging to the "Good clients" group would get 10% off on your electronics category and all Sony products for the first week of July.