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  • Documentations for PrestaShop 1.6
  • English documentation 1.6
    • Getting Started
      • What you need to get started
      • Installing PrestaShop
      • Installing PrestaShop on your computer
      • Installing PrestaShop using the command-line script
      • Updating and Uninstalling PrestaShop
      • Misc. information
    • Updating PrestaShop
      • Automatic update
      • Manual update
      • Making and restoring your own backup
      • In case of issues
    • User Guide
      • Training
      • Customizing your shop
      • Connecting to the PrestaShop back office
      • Discovering the Administration Area
      • Getting on board of PrestaShop
      • First steps with PrestaShop 1.6
      • Managing the Catalog
        • Managing Products
        • Managing Categories
        • Monitoring Your Catalog
        • Managing Product Attributes
        • Managing Product Features
        • Managing Manufacturers
        • Managing Suppliers
        • Building Image Maps
        • Managing Tags
        • Managing Attachments
      • Managing Orders
        • Orders
        • Invoices
        • Merchandise Returns
        • Delivery Slips
        • Credit Slips
        • Statuses
        • Order Messages
      • Managing Customers
        • Your customers
        • Customer addresses
        • Customer Groups
        • Shopping Carts
        • Customer Service
        • Your Contacts
        • Social Titles
        • Outstanding
      • Creating Price Rules and Vouchers
        • Cart Rules
        • Catalog price rules
        • Marketing modules
      • Managing Modules and Themes
        • Your Modules
        • Modules and Themes Catalog
        • Front office Positions
        • Payment Settings
      • Making the Native Modules Work
        • Administration modules
        • Advertising and Marketing modules
        • Analytics and Stats modules
        • Billing & Invoicing modules
        • Dashboard modules
        • Front Office Features modules
        • Mobile modules
        • Pricing and Promotions modules
        • SEO modules
        • Search and Filter modules
        • Shipping and Logistics modules
        • Site certification & Fraud prevention modules
        • Smart Shopping modules
        • Taxes & Invoicing modules
        • Translation modules
      • Managing Shipping
        • Managing Carriers
        • Shipping Preferences
      • Understanding Local Settings
        • Localization
        • Languages
        • Zones
        • Countries
        • States
        • Currencies
        • Taxes
        • Tax Rules
        • Translations
      • Understanding the Preferences
        • General Preferences
        • Orders Preferences
        • Products Preferences
        • Customers Preferences
        • Themes Preferences
        • SEO & URLs Preferences
        • CMS - Managing Static Content
        • Images Preferences
        • Store Contacts Preferences
        • Search Preferences
        • Maintenance Settings
        • Geolocation Preferences
      • Understanding the Advanced Parameters
        • Configuration Information
        • Performance Parameters
        • E-Mail Parameters
        • Multistore Parameters
        • CSV Import Parameters
        • DB Backup
        • SQL Manager
        • Logs Parameters
        • Webservice Parameters
      • Administering the back office
        • Administration Preferences
        • Quick Access Configuration
        • Employees Accounts Configuration
        • Employee Profiles
        • Profile permissions
        • Administration Menus Configuration
        • Merchant Expertise
      • Understanding Statistics
        • Statistics
        • Search Engines
        • Referrers
      • Advanced Stock Management
        • General Concepts
        • Presenting the Stock Management Interface
        • Stock Management Rules
      • Managing Multiple Shops
        • The multistore interface
        • Creating a new shop group
        • Creating a new shop
        • Setting a shop's URL
        • Sample Usages and Specifics
      • Complying with the GDPR
    • Developer Guide
      • Coding Standards
        • PHP Coding Standards
          • Pre-1.6.1.0 PHP Coding Standards
        • JavaScript Coding Standards
        • CSS, HTML, Smarty & Twig Coding Standards
        • Commits & Pull-requests Conventions
        • SQL Guidelines
      • Fundamentals of PrestaShop Development
      • Setting Up Your Local Development Environment
      • Diving into PrestaShop Core Development
        • Accessing the database
        • The Dispatcher
        • Controllers within PrestaShop
        • Views within PrestaShop
        • Managing Cookies
        • Managing Hooks
      • Creating a PrestaShop Module
        • What is a PrestaShop module?
        • Creating a first module
        • About the config.xml file
        • Adding a configuration page
        • Displaying content on the front office
        • Module translation
        • Enabling the Auto-Update
        • Development Troubleshooting
        • 1.6-specific Developer Documentation
          • Creating a Dashboard Module
          • Making your module work with Bootstrap
        • Miscellaneous developer documentation
          • Specifics of multistore module development
          • The Backward Compatibility Toolkit: Making your 1.5+ module compatible with PrestaS
          • Creating a payment module
          • Creating a carrier module
          • Tying your module to your Addons account
      • Developer tutorials
        • Best Practices of the Db Class
        • Developer tips and tricks
        • Handling special characters in links
        • Overriding default behaviors
        • PrestaShop's developer tools
        • Using jQuery and jQueryUI
        • Using the backward compatibility toolkit
        • Using the Context Object
        • Using the Helper classes
          • Using the HelperForm class
          • Using the HelperOptions class
          • Using the HelperList class
        • Using the PrestaShop Web Service
          • Web service one-page documentation
          • Web service tutorial
            • Chapter 1 - Creating an access to the back office
            • Chapter 2 - Discovery: Testing your access to the web service with the browser
            • Chapter 3 - First steps: Accessing the web service and listing customers
            • Chapter 4 - Data retrieval: Retrieving a customer
            • Chapter 5 - Data modification: Updating a customer
            • Chapter 6 - Data creation: Creating a remote online form
            • Chapter 7 - Data removal: Removing customer accounts from the database
            • Chapter 8 - Advanced use
            • Chapter 9 - Image management
            • Chapter 10 - Price management
            • Cheat-sheet: Concepts outlined in this tutorial
          • Web service reference
      • Contributing to PrestaShop
        • Contributing code to PrestaShop
        • How to use the Forge to contribute to PrestaShop
        • How to write a commit message
      • PrestaShop Cloud-specific development
    • Designer Guide
      • Theme development fundamentals
      • Organization of a Theme
      • Laying the Theme's Foundations
      • Theme templates and Smarty
      • Using jQuery and Ajax
      • Best practices
      • Bootstrap, Sass and Compass in PrestaShop 1.6
        • Using Bootstrap
        • Using Sass
        • Using Compass
      • Tying your theme to your Addons account
    • System Administrator Guide
      • Making your PrestaShop installation more secure
    • Merchant's Guide
      • Our e-commerce advices
      • Sample price rules
    • FAQ
      • Using PrestaShop 1.6 with WordPress
    • Troubleshooting
  • Documentation française 1.6
    • Guide de démarrage
      • Ce dont vous avez besoin
      • Installer PrestaShop
      • Installer PrestaShop sur votre propre ordinateur
      • Installer PrestaShop en ligne de commande
      • Mettre PrestaShop à jour
      • Informations diverses
    • Guide de mise à jour
      • Mise à jour automatique
      • Mise à jour manuelle
      • Faire une sauvegarde et la restaurer
      • En cas de problème
    • Guide de l'utilisateur
      • Formations
      • Personnaliser votre boutique
      • Se connecter au back-office de PrestaShop
      • Découvrir la zone d'administration
      • Premiers pas avec PrestaShop 1.6
      • Gérer le catalogue
        • Gérer les produits
        • Gérer les catégories
        • Faire le suivi de votre catalogue
        • Gérer les attributs de vos produits
        • Gérer les caractéristiques de vos produits
        • Gérer les fabricants
        • Gérer les fournisseurs
        • Construire des scènes
        • Gérer les mots-clés (tags)
        • Gérer les documents joints
      • Gérer les commandes
        • Commandes
        • Factures
        • Retours produits
        • Bons de livraison
        • Avoirs
        • États de commande
        • Messages prédéfinis
      • Gérer les clients
        • Vos clients
        • Adresses des clients
        • Groupes de clients
        • Paniers
        • Service Après-Vente
        • Vos contacts
        • Titres de civilité
        • Encours autorisés
      • Mettre en place des promotions
        • Règles paniers
        • Règles de prix catalogue
        • Modules marketing
      • Gérer les modules et les thèmes
        • Vos modules
        • Catalogue de modules et thèmes
        • Positions sur le front-office
        • Paramètres de paiement
      • Configurer les modules natifs
        • Modules Administration
        • Modules Drop-shipping
        • Modules Facturation
        • Modules Fonctionnalités front-office
        • Modules Guides d'achats
        • Modules Mobile
        • Modules Paiement
        • Modules Places de marché
        • Modules Prix & Promotion
        • Modules Publicité et marketing
        • Modules Recherche et filtres
        • Modules Référencement - SEO
        • Modules Sécurité des Paiements
        • Modules Statistiques et Analyses
        • Modules Transporteur et logistique
        • Modules Traduction
      • Gérer la livraison
        • Gérer les transporteurs
        • Préférences de livraison
      • Comprendre les réglages locaux
        • Localisation
        • Langues
        • Zones (fr)
        • Pays
        • États
        • Devises
        • Taxes (fr)
        • Règles de taxe
        • Traductions
      • Comprendre les préférences
        • Préférences générales
        • Préférences des commandes
        • Préférences des produits
        • Préférences des clients
        • Préférences des thèmes
        • Préférences SEO & URL
        • CMS - Gérer le contenu statique
        • Préférences des images
        • Préférences des coordonnées & magasins
        • Préférences de la recherche
        • Préférences de maintenance
        • Préférences de géolocalisation
      • Comprendre les paramètres avancés
        • Informations de configuration
        • Paramètres de performances
        • Paramètres des e-mails
        • Paramètres multiboutique
        • Paramètres d'import CSV
        • Sauvegarde BDD
        • Gestionnaire SQL
        • Paramètres de log
        • Paramètres du service web
      • Administrer le back-office
        • Préférences de l'administration
        • Configuration de l'Accès rapide
        • Configuration des comptes des employés
        • Profils des employés
        • Permissions des employés
        • Configuration des menus de l'administration
        • Expertise PrestaShop (Merchant Expertise)
      • Comprendre les statistiques
        • Statistiques
        • Moteurs de recherche
        • Affiliés
      • Gestion avancée des stocks
        • Concepts généraux
        • Présentation des interfaces gestion des stocks
        • Règles de gestion des stocks
      • Gérer plusieurs boutiques
        • L'interface multiboutique
        • Créer un nouveau groupe de boutiques
        • Créer une nouvelle boutique
        • Mettre en place l'adresse d'une boutique
        • Exemples d'utilisations et utilisations spécifiques
      • Embarquer à bord de PrestaShop
      • Etre conforme au RGPD
    • Guide du développeur
      • Adapter votre module à Bootstrap
      • Créer un module pour le tableau de bord
    • Guide de l'administrateur système
      • Rendre votre installation de PrestaShop plus sûre
      • Nos bons conseils
    • Guide du vendeur
      • Exemples de promotions
    • Questions fréquentes
    • Dépannage
  • Documentación española 1.6
    • Guía de Actualización
      • PrestaShop 1.6 : Actualización automática
      • PrestaShop 1.6 : Actualización manual
    • Introducción
      • Lo que necesita para empezar
      • Instalación de PrestaShop
      • Instalación de PrestaShop en su ordenador
      • Instalación de PrestaShop utilizando la secuencia de línea de comandos
      • Actualizar y desinstalar Prestashop
      • Informaciones diversas
    • Guía del Usuario
      • Formación
      • Personalización de tu tienda
      • Conexión al back-office de PrestaShop
      • Descubriendo el Área de Administración
      • Súbete a bordo de Prestashop - Haz un recorrido guiado
      • Primeros pasos con PrestaShop 1.6
      • Gestionar el Catálogo
        • Gestionar Productos
        • Gestionar Categorías
        • Monitorear tu Catálogo
        • Gestionar Atributos del Producto
        • Gestionar Características del Producto
        • Gestionar Fabricantes
        • Gestionar Proveedores
        • Gestionar Etiquetas
        • Mapeo de imágenes
        • Gestionar Archivos adjuntos
      • Gestionar Pedidos
        • Pedidos
        • Facturas
        • Devoluciones de mercancía
        • Albaránes de entrega
        • Facturas por abono (Notas de crédito)
        • Estados de Pedidos
        • Mensajes para Pedidos predefinidos
      • Gestionar Clientes
        • Tus clientes
        • PrestaShop 1.6 : Direcciones de clientes
        • Grupos de clientes
        • Carritos de compra
        • Servicio de atención al cliente
        • Tus Contactos
        • Tratamientos (Títulos sociales)
        • Saldo pendiente por cobrar (B2B)
      • Crear Reglas de precios y Cupones de descuento
        • Reglas del carrito
        • Reglas de Precios del catálogo
        • Módulos de Marketing
      • Gestionar Módulos y Temas
        • Tus Módulos
        • Catálogo de Módulos y Temas
        • Posiciones de los módulos en el Front-Office
        • Configurar Métodos de pago y restricciones
      • Configurar y trabajar con los Módulos nativos
        • Módulos de Administración
        • Módulos de Publicidad y Marketing
        • Módulos de Análisis y Estadísticas
        • Módulos de Impuestos y Facturación
        • Módulos Inicio
        • Módulos de Aplicaciones Front-Office
        • Módulos de Mercado
        • Módulos de Dispositivos móviles
        • Módulos de Pago Seguro
        • Módulos de Plataformas de pago
        • Módulos de Precios y Descuentos
        • Módulos SEO
        • Módulos de Búsqueda y Filtrado
        • Módulos de Envío y Logística
        • Módulos de Compras Inteligentes
        • Módulos de Traducciones
      • Gestionar Transporte
        • Gestionar Transportistas
        • Preferencias de Transporte
      • Comprender la configuración local
        • Localización
        • Idiomas
        • Zonas
        • Países
        • Provincias (Estados)
        • Monedas
        • Impuestos
        • Reglas de impuestos
        • Traducciones
      • Comprender las Preferencias
        • Preferencias Generales
        • Preferencias de Pedidos
        • Preferencias de Productos
        • Preferencias de Clientes
        • Preferencias de Temas
        • Preferencias SEO y URLs
        • CMS - Gestionar el Contenido Estático
        • Preferencias de Imágenes
        • Preferencias de Contactos de la tienda
        • Preferencias de Búsqueda
        • Preferencias de Mantenimiento
        • Preferencias de Geolocalización
      • Comprender los Parámetros avanzados
        • Información sobre la Configuración
        • Parámetros de Rendimiento
        • Parámetros de Correo electrónico
        • Parámetros Multitienda
        • Parámetros de Importación de archivos CSV
        • Copia de seguridad de la Base de Datos
        • Gestor de consultas SQL
        • Parámetros de Registros/Logs
        • Parámetros Webservice
      • Administrar el Back-Office
        • Administración de Preferencias
        • Configuración de Acceso rápido
        • Configuración de Cuentas de Empleados
        • Perfiles de Empleados
        • Permisos de Perfiles
        • Configuración de Menús de Administración
        • Experiencia Comercial (Experiencia minorista)
      • Comprender las Estadísticas
        • Estadísticas
        • Motores de búsqueda
        • Programa de afiliados
      • Gestión avanzada de stock
        • Conceptos Generales
        • Presentación de la interfaz back-office para gestionar el stock
        • Reglas del sistema de gestión
      • Gestionar múltiples tiendas
        • La interfaz multitienda
        • Crear un nuevo grupo de tiendas
        • Crear una nueva tienda
        • Configurar la URL de una tienda
        • Ejemplos de usos del modo multitienda
      • Cumplimiento de la legislación europea del RGPD
    • Guía del Desarrollador
      • Estándares de Codificación
  • Deutsche Dokumentation 1.6
    • Erste Schritte
      • Was für die Installation benötigt wird
    • Benutzerhandbuch
      • Übungen
      • Anpassung des Shops
      • Der PrestaShop Adminbereich
      • Entdecken der Administrationsoberfläche
      • Durchstarten mit PrestaShop
      • Erste Schritte in PrestaShop 1.6
      • Verwaltung des Katalogs
        • Artikel verwalten
        • Verwaltung der Kategorien
        • Kontrollübersicht
        • Artikelvarianten
        • Artikeleigenschaften
        • Hersteller
        • Lieferanten
        • Bildserien
        • Tags verwalten
        • Anhänge
      • Verwalten von Bestellungen
        • Bestellungen
        • Rechnungen
        • Warenrücksendungen
        • Lieferscheine
        • Rückvergütungen
        • Status
        • Bestellnachrichten
      • Kundenverwaltung
        • Kunden
        • Adressen
        • Gruppen
        • Warenkörbe
        • Kundenservice
        • Kontakte
        • Anreden
        • Offene Posten
      • Preisregeln und Gutscheine erstellen
        • Warenkorb Preisregeln
        • Katalog Preisregeln
        • Marketing-Addons
      • Module und Templates verwalten
        • Module
        • Modul- und Template-Shop
        • Positionen
        • Zahlungsart
      • Funktionen der Standardmodule
        • Verwaltungsmodule
        • Module zu Werbung & Marketing
        • Module zu Statistiken & Analysen
        • Module zu Zahlungen und Rechnungen
        • Dashboardmodule
        • Module zu Front-Office-Funktionen
        • Mobil-Module
        • Module zu Preisen & Sonderangeboten
        • SEO-Module
        • Such- und Filter-Module
        • Module zu Versand & Logistik
        • Module zur Seitenverifzierung und Betrugsprävention
        • Smart-Shopping-Module
        • Module zu Steuern & Rechnungen
        • Übersetzungsmodule
      • Versand
        • Versanddienste
        • Voreinstellungen verwalten
      • Lokalisierung
        • Lokalisierung verwalten
        • Sprachen
        • Gebiete
        • Länder
        • Bundesländer
        • Währungen
        • Steuersätze
        • Steuerregeln
        • Übersetzungen
      • Voreinstellungen
        • Allgemein
        • Voreinstellung Bestellungen
        • Voreinstellung Artikel
        • Voreinstellung Kunden
        • Templates
        • SEO & URLs
        • CMS-Seiten
        • Bilder
        • Shopadressen
        • Suche
        • Wartung
        • Geotargeting
      • Erweiterte Einstellungen
        • Systemeinstellungen
        • Leistung
        • E-Mail
        • Multishop
        • CSV-Import
        • Datenbank-Backup
        • SQL-Abfragen
        • Log-Dateien
        • Webservice
      • Verwaltung
        • Verwalten der Voreinstellungen
        • Schnellzugriff
        • Mitarbeiter
        • Profile
        • Berechtigungen
        • Menüpunkte
        • Handelserfolg
      • Statistiken
        • Statistiken verwalten
        • Suchmaschinen
        • Referrer
      • Erweiterte Lagerverwaltung
        • Allgemeines Konzept
        • Die Oberfläche der Lagerverwaltung
        • Regeln zur Lagerverwaltung
      • Verwalten mehrerer Shops
        • Das Multishop Interface
        • Erstellen einer neuen Shop Gruppe
        • Erstellen eines neuen Shops
        • Die URL eines Shops festlegen
  • Polska dokumentacja 1.6
    • Początek (PrestaShop 1.6)
      • Czego potrzebujesz, by zacząć?
      • Instalacja PrestaShop
    • Aktualizacja PrestaShop
      • Automatyczna aktualizacja
      • Ręczna aktualizacja
    • Przewodnik użytkownika
      • Szkolenia
      • Dostosowanie Twojego sklepu
      • Połączenie z panelem administracyjnym
      • Odkrywanie obszaru administracyjnego
      • Rozpocznij pracę z PrestaShopem
      • Pierwsze kroki
      • Zarządzanie katalogiem
        • Zarządzanie produktami
        • Zarządzanie kategoriami
        • Monitorowanie Twojego katalogu
        • Zarządzanie atrybutami produktów
        • Zarządzanie cechami produktów
        • Zarządzanie producentami
        • Zarządzanie dostawcami
        • Tworzenie map obrazów
        • Zarządzanie tagami
        • Zarządzanie załącznikami
      • Zarządzanie zamówieniami
        • Zamówienia
        • Faktury
        • Zwroty produktów
        • Druki wysyłki
        • Potwierdzenia zwrotów
        • Statusy
        • Powiadomienia o zamówieniu
      • Zarządzanie klientami
        • Twoi klienci
        • Adresy klientów
        • Grupy klientów
        • Koszyki zakupowe
        • Serwis obsługi klienta
        • Kontakty
        • Zwroty grzecznościowe
        • Saldo
      • Ustalanie reguł cenowych i promocyjnych
        • Reguły koszyka
        • Reguły cenowe katalogu
        • Moduły marketingu
      • Zarządzanie modułami i szablonami
        • Twoje moduły
        • Katalog modułów i szablonów
        • Pozycje we Front-Office
        • Ustawienia płatności
      • Konfiguracja modułów domyślnych
        • Moduły Administracyjne
        • Moduły Reklamy i Marketingu
        • Moduły Statystyk i Analiz
        • Moduły Fakturowania
        • Moduły Funkcjonalności Front-Office
        • Moduły Mobilne
        • Moduły Cen i promocje
        • Moduły pozycjonowania i SEO
        • Moduły Wyszukiwania i filtrów
        • Moduły Transportu i logistyki
        • Moduły Bezpieczeństwa płatności
        • Inne Moduły
      • Zarządzanie wysyłką
        • Zarządzanie przewoźnikami
        • Ustawienia wysyłki
      • Poznaj Ustawienia lokalne
        • Lokalizacja
        • Języki
        • Strefy
        • Kraje
        • Województwa lub regiony
        • Waluty
        • Podatki
        • Reguły podatków
        • Tłumaczenia
      • Poznaj Preferencje
        • Ustawienia ogólne
        • Zamówienia - Ustawienia
        • Produkty - Ustawienia
        • Klienci - Ustawienia
        • Szablony - Ustawienia
        • SEO & URL
        • CMS - Ustawienia
        • Zdjęcia - Ustawienia
        • Kontakty Sklepu
        • Szukaj
        • Przerwa techniczna
        • Geolokalizacja
      • Poznaj Parametry Zaawansowane
        • Informacje konfiguracyjne
        • Wydajność
        • Adres e-mail
        • Multisklep
        • Import CSV
        • Kopia zapasowa DB
        • Menadżer SQL
        • Logi
        • API
      • Administracja Panelem Adminstracyjnym
        • Preferencje Administracyjne
        • Szybki dostęp - konfiguracja
        • Konfiguracja kont Pracowników
        • Profile Pracowników
        • Uprawnienia
        • Menu - konfiguracja
        • Merchant Expertise Administracja
      • Poznaj Statystki
        • Statystyki
        • Wyszukiwarki
        • Polecający
      • Zaawansowane Zarządzanie magazynem
        • Uwagi ogólne
        • Prezentacja interfejsu zarządzania magazynem
        • Zasady zarządzania magazynem
      • Zarządzanie Multisklepem
        • Interfejs Mutlisklepu
        • Tworzenie nowej grupy sklepów
        • Tworzenie nowego sklepu
        • Ustalanie nowego adresu URL sklepu
        • Przykładowe użycie i specyfika
    • Przewodnik dewelopera
      • Coding Standards-
      • Fundamentals of PrestaShop Development -
      • Setting Up Your Local Development Environment -
      • Diving into PrestaShop Core Development -
        • Accessing the database-
        • The Dispatcher-
        • Controllers within PrestaShop-
        • Views within PrestaShop-
        • Managing Cookies -
        • Managing Hooks -
      • Creating a PrestaShop Module -
        • What is a PrestaShop module?-
        • Creating a first module-
        • About the config.xml file -
        • Adding a configuration page -
        • Displaying content on the front office -
        • Module translation -
        • Enabling the Auto-Update -
        • Development Troubleshooting -
        • 1.6-specific Developer Documentation -
          • Creating a Dashboard Module -
          • Making your module work with Bootstrap -
        • Miscellaneous developer documentation -
          • Specifics of multistore module development -
          • The Backward Compatibility Toolkit: Making your 1.5+ module compatible with PrestaS
          • Creating a payment module -
          • Creating a carrier module -
          • Tying your module to your Addons account -
      • Developer tutorials-
        • Best Practices of the Db Class -
        • Developer tips and tricks -
        • Handling special characters in links -
        • Overriding default behaviors -
        • PrestaShop's developer tools -
        • Using jQuery and jQueryUI -
        • Using the backward compatibility toolkit -
        • Using the Context Object -
        • Using the Helper classes -
        • Using the PrestaShop Web Service -
      • Contributing to PrestaShop -
        • Contributing code to PrestaShop -
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Last updated 4 years ago

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The tools on this page help you improve the presence of your PrestaShop site on web searches, and therefore reach more potential customers.

SEO means "search engine optimization". It represents a set of techniques and best practices aimed at improving the visibility of a website on search engines. You can read more about this at Wikipedia: .

URL is short for "uniform resource locator", or simply put, the online address of a web page. You can read more about what a URL is at Wikipedia:

By default, PrestaShop's deep URLs (that is, specific pages rather than online the domain name) are rather uninformative to both the customer and search engines: an URL such as does not help visitors know what product is on that page. Friendly URLs are the way to achieve that, and get for instance .

As you can see in the second example above, both categories and products can have a friendly URL: in the example above, id_category=2 becomes 2-music-players, and id_product=27 becomes 27-ipod-nano-green. While the ID number cannot be removed by default, the words can be either generated from the category/product name, or written by hand. This is done directly in the configuration page for the product or the category (in the Catalog menu): the "Friendly URL" field can be found directly in the main configuration page of a category, and under the "SEO" tab of the configuration page of a product.

There are other individual pages in your PrestaShop install that would certainly benefit from friendly URLs: CMS pages, user account pages, pages with automatically generated content... The "SEO & URLs" page presents you with a list of these pages, and enables you to edit their friendly URLs as well as their meta tags (title, description, keyword).

Friendly URLs only work with a server setup that supports URL rewriting (through the Apache Web Server mod_rewrite feature, for instance). Make sure to check that your server does (ask your hosting provider!), as it can make your shop completely unavailable to customers if you enable friendly URLs and the server does not support it!

Homepage SEO settings

In order to change the homepage meta tags, you simply need to open the "SEO & URLs" page, open the "index" page's settings, and there you can freely edit some important SEO information.

A few tips:

  • The default homepage title is the name of the store, and therefore the index' title field is empty. If you put content in the field, the homepage's full title will be "<your content> – <the name of the store>". The name of the store itself is set during the installation of PrestaShop, and can be changed from the "Store Contacts" preference page, using the "Shop name" option of the "Contact details" section.

  • Keep your description short: a paragraph of text is enough.

  • To add a tag, click in the "Add tag" field and validate by pressing return. You can remove tags by clicking the cross.

  • You do not have to add a rewritten URL if there is not already one.

Note that if your store has already been indexed by Google or any other search engine, it might take a while for your changes to appear in the search results. Please be patient.

At the bottom of the "SEO & URLs" page are three sections with additional options: Set up URLs, Set shop URL and Robots file generation. See below for an explanation of these.

Adding a New Friendly URL

Friendly URLs are to be set in the configuration page of each product, category, CMS page... This creation page is only useful for some automatic pages, and most of the time you won't have to worry about these.

Make sure to fill the fields for all the available languages on your shop: not only is it immensely useful to local users, but some search engines can even make use of this local information.

Click the "Add New" button to reach the friendly URL creation form. It has a handful of fields:

  • Page. The drop-down list gives you all the pages that can benefit from a friendly URL.

  • Page title. The title that will appear in search engines when a request is made.

  • Meta description. A presentation of the page in just a few words, intended to capture a customer's interest. It will appear in search results.

  • Meta Keywords. Keywords that you must define in order to have your site referenced by search engines. You can enter several of them: type the words, press the Return key, and see how the tag gets encapsulated in a yellow block, with a tiny cross icon to delete it.

  • Rewritten URL. This is where you set the friendly URL. Make it short and descriptive, use only letters and numbers, and replace spaces (" ") by hyphens ("-").

Set up URLs

The main options for friendly URLs:

  • Friendly URL. Change this option if you know that your server can support URL rewriting. If not, leave it at "No".

    You may see a message such as "URL rewriting (mod_rewrite) is not active on your server or it is not possible to check your server configuration. If you want to use Friendly URLs you must activate this mod". In this case, PrestaShop cannot detect your server settings, but that does not mean the feature will not work. You must test it yourself.

  • Accented URL. PrestaShop is now able to produce URL with special characters, for products with non ASCII names. You can disable that option here.

  • Redirect to Canonical URL. A given PrestaShop page can have many URLs, most often when there are parameters to consider: for instance, http://example.com/product.php?id=5&option1 and http://example.com/product.php?id=5&option2 point to the very same product, only one difference. Since you want your product to have a single URL and not many duplicate ones, you should enable Canonical URLs. Canonical URLs are a way to eliminate self-created duplicate content – which can dramatically bring your search engine rank down, as this is considered spam. To avoid search engines thinking you are spamming their index, PrestaShop uses standard rel="canonical" link tag to indicate which is the one base URL for a given content. While it is highly recommended to enable this option, it also depends on your theme actually implementing correctly the <link> header tag. Ask the theme designer for more information. There are three options:

    • No redirection. You might get duplicate URLs.

    • 301 Move Permanently. Returns the HTTP 301 status code, pointing to the main URL and notifying search engines that this is the only URL to take into account.

    • 302 Moved Temporarily. Returns the HTTP 302 status code, pointing to the main URL and notifying search engines that the main URL might change later.

  • Disable Apache's MultiViews option. Apache is the most popular web server, and is most likely the one your web host uses for your site (although you should check this for yourself). Multiviews is a content negotiation system: when enabled, the web server tries to serve the user a page in what it thinks is the best matching language version, under the same URL. Unfortunately, this might bring trouble to PrestaShop's friendly URLs feature. If this is the case, you can try to disable multiviews with this option.

  • Disable Apache's mod_security module. mod_security is a module of the Apache web server, which acts as a firewall, protecting your server from intrusions. It can however block some key features, or even produce errors in some configuration. In such case, disable that firewall here.

In previous version of PrestaShop, you had to manually generate a new .htaccess file after having enabled friendly URLs. This is no longer the case since version 1.5: the .htaccess file is now silently managed by PrestaShop, and you do not have to worry about it.

Set shop URL

In this section, you can view and edit some of the default server settings:

  • Shop domain. Your store's main domain name or IP address.

  • SSL domain. Your store's secure domain name (https://) or IP address.

  • Base URI. The folder where you installed PrestaShop. If it is at the root of the domain, use "/".

Most of the time, you should not touch these fields without knowing exactly what you are doing. One mistake could break your shop.

Schema of URLs

New in 1.6.

You can change the way friendly URLs are generated, by changing the route to a resource on your shop.

For instance, the default route to display a product's page is {category:/}{id}-{rewrite}{-:ean13}.html, which results in /summer-dresses/7-printed-chiffon-dress.html You could change that route to {manufacturer:/}{id}-{rewrite:/} to obtain /fashion-manufacturer//7-printed-chiffon-dress/

8 fields are available by default, and each is accompanied with a list of available keywords. Some keywords are mandatory, and are indicated with a *.

Once you have updated your fields, do not forget to save your changes, then on the "Save" button in the "Set up URLs" section in order to regenerate your .htaccess file, which is necessary for your friendly URLs.

Robots file generation

A robots.txt file enables you to block specific automated bots and web spiders which crawl the Web in order to find more web pages to add to their company's servers. Some bots you want to have full access to your website, such as Google's or Yahoo!'s, and some others you would rather not, such as spam bots, content thiefs, e-mail collectors, etc. Note that the worst of bots do not respect this file's directives, as it is purely advisory.

PrestaShop's robots.txt generation tool simply creates a file with exclusion directives for files and directories that are not meant to be public, and should not be indexed. These directives apply to all bots, good or bad: the generated file uses the "User-agent: *" string.

Clicking on the "Generate robots.txt" button replaces any existing robots.txt file with a new one. Therefore, if you want to add your own rules, do it after PrestaShop has generated its version of the file.

  1. English documentation 1.6
  2. User Guide
  3. Understanding the Preferences

SEO & URLs Preferences

PreviousThemes PreferencesNextCMS - Managing Static Content
  • Adding a New Friendly URL
  • Set up URLs
  • Set shop URL
  • Schema of URLs
  • Robots file generation
http://en.wikipedia.org/wiki/Search_engine_optimization
http://en.wikipedia.org/wiki/URL
http://www.myprestashop.com/product.php?id_product=27
http://www.myprestashop.com/2-music-players/27-ipod-nano-green