Stats

Description

This page displays all the Prestashop statistics information.

Components description

Top UI elements

Prestashop Metrics block (in some Prestashop versions)

It is a marketing-based description, offering useful link. The text is: A new interface for your data Gather all your data in one place. Follow the evolution of your business at a glance. Control and optimize your KPIs with 100% reliable data.

Start the setup now - A CTA button, leading to PrestaShop Metrics page.

List of statistic topics

This UI selective component is displayed as List Group UI element.

Empty statistics

If there are no entries collected in table, there will be a single word Empty displayed.

Available quantities

The table header is named Evaluation of available quantities for sale.

There is a Category dropdown component, with all the webshop Category values listed. This element is from Dropdowns Basics UI. Once the value from the dropdown is changed, the page reloads and shows the arranged values in the table.

Table content

There are the following column values in the table: ID, Ref., Item, Available quantity for sale, Price*, Value.

The table is compiled from Hoverable Table UI.

ID - numeric value of the category ID.
Ref. - reference value of the quantity entry.
Item - name of the product quantity entry.
Available quantity for sale - shows the available quantity for selling the product.
Price* - has additional reference meaning at the bottom of the table - This section corresponds to the default wholesale price according to the default supplier for the product. An average price is used when the product has attributes.
Value - shows the value of the product quantity entry.
Total quantities - shows the total sum of the quantity entries at the bottom of the table.
Average price - calculates the total entries of average prices and shows the average price.
Total value - shows the total sum of the value.

Best categories

First part of the UI - Filtering Components in Stats.

Table content

The table header is named Best categories.

There are the following column values in the table: Name, Total Quantity Sold, Total Price, Total Margin, and Total Viewed.

The table is compiled from Hoverable Table UI.

Name - shows the navigation path of the category, by the following scheme - {folder icon} {Root category name, for e.g. Root} > {Prestashop category name}.
Total Quantity Sold - numeric value, how many items were sold.
Total Price - shows the total price of the entry, in currency output.
Total Margin - shows the total margin of the entry, in currency output.
Total viewed - shows the total categories views number.
Displaying {first number} of {the last numeric value of the list} - indicator, that shows all the entries in the table.
CSV Export CTA button (Buttons with Icons UI style) - Exports the list of entries in downloadable CSV format.
Checkbox - once marked, the page will reaload and the UI will show the final level categories only, not child included. There is a small text description near the checkbox Display final level categories only (that have no child categories).

Best customers

First part of the UI - Filtering Components in Stats.

Table content

The table header is named Best customers.

Yellow guide alert box - There is a word Guide and the following yellow-style notification box, with the exclamation mark icon (Alerts Basics UI kit). The content is:

Develop clients' loyalty Keeping a client can be more profitable than gaining a new one. That is one of the many reasons it is necessary to cultivate customer loyalty. Word of mouth is also a means for getting new, satisfied clients. A dissatisfied customer can hurt your e-reputation and obstruct future sales goals. In order to achieve this goal, you can organize: - Punctual operations: commercial rewards (personalized special offers, product or service offered), non commercial rewards (priority handling of an order or a product), pecuniary rewards (bonds, discount coupons, payback). - Sustainable operations: loyalty points or cards, which not only justify communication between merchant and client, but also offer advantages to clients (private offers, discounts). These operations encourage clients to buy products and visit your online store more regularly.

There are the following column values in the table: Last Name, First Name, Email, Visits, Valid orders and Money spent {currency initials}.

The table is compiled from Hoverable Table UI.

Last Name - displays the last name of the customer.
First Name - displays the first name of the customer.
Email - displays the email of the customer.
Visits - counts the visits that customer has made.
Valid orders - valids the orders that customer has made.
Money spent {currency initials} - shows the total amount of money the customer has spent.
Displaying {first number} of {the last numeric value of the list} - indicator, that shows all the entries in the table.
CSV Export CTA button (Buttons with Icons UI style) - Exports the list of entries in downloadable CSV format.

Best suppliers

First part of the UI - Filtering Components in Stats.

Table content

The table header is named Best suppliers.

The table is compiled from Hoverable Table UI.

Name - shows the name of the supplier.
First Name - numeric value, how many items were sold.
Email - shows the total price of the entry, in currency output.
Visits - shows the total margin of the entry, in currency output.
Valid orders - shows the total categories views number.
Money spent {currency initials} - indicator, that shows all the entries in the table.
Displaying {first number} of {the last numeric value of the list} - indicator, that shows all the entries in the table.
CSV Export CTA button (Buttons with Icons UI style) - Exports the list of entries in downloadable CSV format.

Best vouchers

First part of the UI - Filtering Components in Stats.

Table content

The table header is named Best vouchers.

There are the following column values in the table: Code, Name, Sales, and Total used.

The table is compiled from Hoverable Table UI.

Code - shows the unique code, created by user.
Name - shows the unique name of the voucher.
Sales - shows the total price of sales made using the voucher.
Total used - shows the total number of using the voucher.
Displaying {first number} of {the last numeric value of the list} - indicator, that shows all the entries in the table.
CSV Export CTA button (Buttons with Icons UI style) - Exports the list of entries in downloadable CSV format.

Best-selling products

First part of the UI - Filtering Components in Stats.

Table content

The table header is named Best-selling products.

There are the following column values in the table: Reference, Name, Quantity sold, Price sold, Sales, Quantity sold in a day, Page views, Available quantity for sale and Active.

The table is compiled from Hoverable Table UI.

Reference - shows the reference of the product.
Name - shows the name of the product.
Quantity sold - shows the total amount of products sold.
Price sold - shows the price the product was sold.
Sales - shows the amount of sales that was done with the product.
Quantity sold in a day - shows how many items were sold in 24h hours.
Page views - shows how many views were made, referring to the product.
Available quantity for sale - shows the available number of,
Active - shows if the product is active or not.
Displaying {first number} of {the last numeric value of the list} - indicator, that shows all the entries in the table.
CSV Export CTA button (Buttons with Icons UI style) - Exports the list of entries in downloadable CSV format.

Carrier distribution

First part of the UI - Filtering Components in Stats.

Table content

The table header is named Carrier distribution.

The table has a dropdown component (Dropdowns Basics UI kit) and Filter CTA button (Buttons with Icons UI kit). The dropdown will list all the available Order Statuses in the webshop. After selecting the status, clicking Filter - UI should return the pie-style diagram chart with the information, once the chart is hovered. By default, the dropdown is set to value All.

Alert info box - there is a blue alert info box with a question sign. It indicates the text - This graph represents the carrier distribution for your orders. You can also narrow the focus of the graph to display distribution for a particular order status.

Pie chart - a UI component with multicolor parts. These parts are divided to the biggest or smallest parts, depending on the number amount of orders. Once the part of the chart is hovered, it will highlight and show the context table divided into two indication parts - the upper one will show the Carrier name and the lower one - the amount of Orders that were made.

CSV Export CTA button - button from Buttons with Icons UI kit. It exports the entries data in CSV format.

Catalog evaluation

First part of the UI - Filtering Components in Stats.

The table header is named Catalog evaluation.

This section helps administrator to check, which Catalog properties are working good, and which are not. First, the table content has components, that is, like a guiding notifications block. The block is divided by Not enough and Alright status inputs, that define the requirements of the Catalog evaluation. Both input sides have the same criteria, that can be defined by administrator individually, so that the Catalog list can be valuated with red or green circle dots, as indicators. The inputs are styled by Input group UI Kit.

Criteria inputs

Descriptions - Less than {chars defined, by default it will be 100}, explanation - chars (without HTML).

Images - Less than {chars defined, by default it will be 1}, explanation - images.

Sales - Less than {chars defined, by default it will be 1}, explanation - orders / month.

Available quantity for sale - Less than {chars defined, by default it will be 1}, explanation - items.

Both Not enough and Alright inputs are the same opposite.

Save CTA - button from Buttons with Icons UI kit. Saves the defined criteria configuration.

Table content

The table content starts with arrangement dropdown - Order by. The dropdown belongs to Dropdown Basics UI kit. The values are ID, Name, Sales. By default, the value is set to ID.

The table column headers and footers are:

ID - unique numeric value of the entry.

Item - item name.

Active - circle indicator (red, green) and the numeric value nearby.

Desc. {language initial letters} - description criteria.

Images - circle indicator (red, green) and the numeric value nearby.

Sales - circle indicator (red, green) and the numeric value nearby.

Available quantity for sale - numeric indicator.

Global - circle indicator (red, green).

Catalog statistics

The table header is named Catalog statistics.

Table content

The table is created by Basic Table UI Kit and the results of the each metric is stored in blue tag-style values on the right side of the table.

There are the following metrics:

Products available - shows the number of available products in category.

Average price (base price) - calculates the average (base) price in category.

Product pages viewed - calculates total number of product pages viewed in category.

Products bought - calculates total number of product bought in category.

Average number of page visits - calculates average number of page visits in category.

Average number of purchases - calculates average number of purchases in category.

Images available - calculates, how many images are available in category.

Average number of images - calculates the average amount of images in category.

Products never viewed - calculates, how many products were not viewed.

Products never purchased - calculates, how many products were not viewed.

Conversion rate with the description - Defines the average conversion rate for the product page. It is possible to purchase a product without viewing the product page, so this rate can be greater than 1.

There is another metric about Products never purchased. This table is created by Hoverable Table UI Kit. There are the following table headers:

ID - shows the product ID.

Name - shows the product name.

Edit/View - a button named Edit (Buttons with Icons UI Kit). Edit redirects to the product editing page, and clicking the dropdown triangle, there is a View option, to see the product from Front-Office product page.

Customer accounts

First part of the UI - Filtering Components in Stats.

Table content

The table header is named Carrier distribution.

Alert info box - (Alerts Basics UI kit) there is a blue alert info box with a question sign. It indicates the text - Number of visitors who stopped at the registering step: {number and percentage} Number of visitors who placed an order directly after registration: {number and percentage} Total customer accounts: {number}.

Guide - small description word.

Yellow guide alert box - there is a yellow warning alert box with an exclamation mark (Alerts Basics UI kit). The text is:

Number of customer accounts created. The total number of accounts created is not in itself important information. However, it is beneficial to analyze the number created over time. This will indicate whether or not things are on the right track.

How to act on the registrations' evolution? - small question.

Yellow guide alert box - there is a yellow warning alert box with an exclamation mark (Alerts Basics UI kit). The text is:

If you let your shop run without changing anything, the number of customer registrations should stay stable or show a slight decline. A significant increase or decrease in customer registration shows that there has probably been a change to your shop. With that in mind, we suggest that you identify the cause, correct the issue and get back in the business of making money! Here is a summary of what may affect the creation of customer accounts:

An advertising campaign can attract an increased number of visitors to your online store. This will likely be followed by an increase in customer accounts and profit margins, which will depend on customer "quality." Well-targeted advertising is typically more effective than large-scale advertising... and it's cheaper too!

Specials, sales, promotions and/or contests typically demand a shoppers' attentions. Offering such things will not only keep your business lively, it will also increase traffic, build customer loyalty and genuinely change your current e-commerce philosophy.

Design and user-friendliness are more important than ever in the world of online sales. An ill-chosen or hard-to-follow graphical theme can keep shoppers at bay. This means that you should aspire to find the right balance between beauty and functionality for your online store.

X and Y statistics chart - shows the number of customer accounts created. The horizontal X graph shows the time numeration, and the vertical Y - the numeric amount of accounts being generated. The agenda near the chart is also included - small colored circle icon with text description Number of customer accounts created.

CSV Export CTA button - button from Buttons with Icons UI kit. It exports the entries data in CSV format.

First part of the UI - Filtering Components in Stats.

Table content

The table header is named Newsletter.

X and Y statistics chart - shows the number of newsletters created. The horizontal X graph shows the time numeration, and the vertical Y - the numeric amount of newsletters being generated. The agenda near the chart is also included - small colored circle icons with text description:

Number of customer accounts created.

customers

Visitors

As well, there is additional agenta with the numbering:

Customer registrations: {numeric value}
Visitor registrations: {numeric value}
Both: {numeric value}

CSV Export CTA button - button from Buttons with Icons UI kit. It exports the entries data in CSV format.

Pages not found

First part of the UI - Filtering Components in Stats.

Table content

The table header is named Pages not found.

Yellow guide alert box - There is a word Guide and the following yellow-style notification box, with the exclamation mark icon (Alerts Basics UI kit). The content is:

404 errors

A 404 error is an HTTP error code which means that the file requested by the user cannot be found. In your case it means that one of your visitors entered a wrong URL in the address bar, or that you or another website has a dead link. When possible, the referrer is shown so you can find the page/site which contains the dead link. If not, it generally means that it is a direct access, so someone may have bookmarked a link which doesn't exist anymore.

How to catch these errors?

If your webhost supports .htaccess files, you can create one in the root directory of PrestaShop and insert the following line inside: "ErrorDocument 404 {host_name_URL}/404.php". A user requesting a page which doesn't exist will be redirected to the following page: {host_name_URL}/404.php. This module logs access to this page.

The next following component is from Hoverable Table UI kit. There are clickable URL links listed. Those page URLs are captured in the table with the following table headers:

Page - the accessed URL of the 404 page.

Referrer - shows the URL, from where the page was redirected.

Counter - counts the number of 404 visits executed.

There is ability to delete the URL logs by clicking one of those 2 CTA buttons:

Empty ALL "pages not found" notices for this period - deletes the entries for the selected period of time, using the date picker in the top.

Empty ALL "pages not found" notices - deletes all of the entries of the all time.

Product details

First part of the UI - Filtering Components in Stats.

Table content

The table header is named Product details.

Yellow guide alert box - There is a word Guide and the following yellow-style notification box, with the exclamation mark icon (Alerts Basics UI kit). The content is:

Number of purchases compared to number of views After choosing a category and selecting a product, informational graphs will appear. If you notice that a product is often purchased but viewed infrequently, you should display it more prominently in your Front Office. On the other hand, if a product has many views but is not often purchased, we advise you to check or modify this product's information, description and photography again, see if you can find something better.

There is a Category dropdown (Dropdown Basics UI Kit), named Choose a category. Clicking the dropdown, allows to select one of the Category values available in webshop.

Products available - the headline of the table section.

The next following table component is from Hoverable Table UI kit. The table has the following headers:

Reference - displays the product reference.

Name - displays the product name, and the name is clickable link.

Available quantity for sale - displays the available quantity of the product.

CSV Export CTA button - button from Buttons with Icons UI kit. It exports the entries data in CSV format.

Registered customer information

First part of the UI - Filtering Components in Stats.

Table content

The table header is named Registered customer information.

Yellow guide alert box - There is a word Guide and the following yellow-style notification box, with the exclamation mark icon (Alerts Basics UI kit). The content is:

Target your audience In order for each message to have an impact, you need to know who it is being addressed to. Defining your target audience is essential when choosing the right tools to win them over. It is best to limit an action to a group -- or to groups -- of clients. Storing registered customer information allows you to accurately define customer profiles so you can adapt your special deals and promotions. You can increase your sales by: Launching targeted advertisement campaigns. Contacting a group of clients by email or newsletter.

Down below, there are pie-style charts, with different distribution data metrics, according to the selected time range. All of the distribution sections has CSV Export CTA buttons - buttons from Buttons with Icons UI kit. It exports the entries data in CSV format.

The distributions are the following (descriptions included):

Gender distribution - allows you to determine the percentage of men and women shoppers on your store.

Age ranges - allow you to better understand target demographics.

Country distribution - allows you to analyze which part of the World your customers are shopping from.

Currency range - allows you to determine which currency your customers are using.

Language distribution - allows you to analyze the browsing language used by your customers.

Hovering the pie chart, displays the context blocks, with the statistics data.

Shop search

First part of the UI - Filtering Components in Stats.

Table content

The table header is named Shop search.

The following next element is a pie-style chart, with the Search statistics data. Once hovered - the context blocks are displayed, with the statistical data, referring the time.

CSV Export CTA button - button from Buttons with Icons UI kit. It exports the entries data in CSV format.

The next following table component is from Hoverable Table UI kit. The table has the following headers:

Keywords - displays the keywords that were typed in searching.

Occurrences - displays how many times the keyword was typed.

Results - shows how many results were displayed.

Sales and orders

First part of the UI - Filtering Components in Stats.

Table content

The table header is named Sales and orders.

Yellow guide alert box - There is a word Guide and the following yellow-style notification box, with the exclamation mark icon (Alerts Basics UI kit). The content is:

About order statuses In your back office, you can modify the following order statuses: Awaiting Check Payment, Payment Accepted, Preparation in Progress, Shipping, Delivered, Canceled, Refund, Payment Error, Out of Stock, and Awaiting Bank Wire Payment. These order statuses cannot be removed from the back office; however you have the option to add more.

Blue info alert box - There is a blue notification message (Alerts Basics UI kit) with the defined text:

The following graphs represent the evolution of your shop's orders and sales turnover for a selected period. You should often consult this screen, as it allows you to quickly monitor your shop's sustainability. It also allows you to monitor multiple time periods. You should often consult this screen, as it allows you to quickly monitor your shop's sustainability. It also allows you to monitor multiple time periods.

There is a Countries dropdown component, with all the available Country values listed. This element is from Dropdowns Basics UI. Once the value from the Country is selected and the Filter button (Buttons with Icons UI kit) clicked, the page reloads and shows the filtered values in the table. By default - the table shows All Countries content.

There are two X/Y graphical charts. The first one reflects the Orders placed and Products bought. The placeholders can be selected or deselected once clicked on the circle icons agenda - this will show the statistics. There are placeholders as well:

Orders placed: {numeric value}
Products bought: {numeric value}

Once the chart points are hovered, the context box will pop-up

CSV Export CTA button - button from Buttons with Icons UI kit. It exports the entries data in CSV format.

The second chart reflects the Sales currency and the currency code.

Then there is Sales count in numeric value, and CSV Export CTA button - button from Buttons with Icons UI kit. It exports the entries data in CSV format.

Blue info alert box - There is a blue notification message (Alerts Basics UI kit) with the defined text:

You can view the distribution of order statuses below.

The last chart is pie-style chart, with the Orders distribution partitioning. The chart is divided into separate percentage output. Once the part is hovered, the context box will appear with the statistic data - Order status name and the value of the Order status name.

Stats Dashboard

First part of the UI - Filtering Components in Stats.

Table content

The table header is named Stats Dashboard.

There is a blue notification box, showing the text The listed amounts do not include tax (Alerts Basics UI kit).

The table has a dropdown component (Dropdowns Basics UI kit) named Time frame, with values - Daily, Weekly, Monthly and Yearly.

All the next following tables components are from Hoverable Table UI kit. There are the following table headers (showed both sides - at the top and bottom of the table section):

First header - shows the time range for the output statistical data.

Visits - shows the total visits that were hit.

Registrations - show the tatal amount of registered users.

Placed orders - shows the total amount of orders placed.

Bought items - shows the total amount of items bought.

Percentage of registrations - shows the percantage of the registrations, that were made from all visists.

Percentage or orders - shows the percantage of the orders, that were made from all visits.

Revenue - displays the full revenue amount with currency.

Other table component is named Conversion.

This component is displayed as a conversion workflow diagram. First, the workflow takes at least 90 visitors, as a metric start. Then it shows the percentage that some visitors generate Accounts and Carts, so that those elements become as Full carts. Then the Carts become as Orders. And registered visitors generate Orders as well as Guest visitors generate Orders too. The main aspect here is the percentage outcome, that defines the effectiveness boost.

Blue info alert box - There is a blue notification message (Alerts Basics UI kit) with the defined text:

A simple statistical calculation lets you know the monetary value of your visitors: On average, each visitor places an order for this amount: {webshop calculates the average value with currency}. On average, each registered visitor places an order for this amount: {webshop calculates the average value with currency}.

There is a section named Payment distribution.

Blue info alert box - There is a blue notification message (Alerts Basics UI kit) with the defined text:

The amounts include taxes, so you can get an estimation of the commission due to the payment method.

The next table has a dropdown component (Dropdowns Basics UI kit) named Zone, with values - Africa, Asia, Central America/Antilla, Europe, Europe (non-EU), North America, Oceania, South America. As well, there is a default state -- No filter --.

There are the following table headers in the Payment distribution table:

Module - shows the module name.

Orders - shows the total orders that were made.

Sales - shows the tatal amount of sum generated, with certain currency.

Average cart value - shows the average cart amount made, with certain currency.

There is a next section named Category distribution.

There are the following table headers in the Category distribution table:

Category - shows the category name.

Products sold - shows the total products that were sold.

Sales - shows the tatal amount of sum generated, with certain currency.

Percentage of products sold - shows the average percentage of products sold, with certain currency.

Percentage of sales - shows the average percentage of sales, with certain currency.

Average price - shows the average price, with certain currency.

There is a next section named Language distribution.

There are the following table headers in the Language distribution table:

Language - shows the language name as 2 language initial letters.

Sales - shows the tatal amount of sum generated, referring to the country, with certain currency.

Percentage - shows the percentage of products sold, with certain currency. There are the progress indicators next to the column. The indicators can be green and pointed up, meaning, that the percentage is ascending. And red arrow pointed down - if percentage is descending.

Growth - shows the growth in plus or minus percentage metrics.

There is a next section named Zone distribution.

There are the following table headers in the Zone distribution table:

Zone - shows the zone name.

Orders - shows total orders made in zone.

Sales - shows the percentage of products sold, with certain currency.

Percentage of sales - shows the part of zone sales in percentage metrics.

There is a next section named Currency distribution.

There are the following table headers in the Currency distribution table:

Currency - shows the currency name.

Orders - shows total orders made in zone.

Sales (converted) - shows the total of products converted, with certain currency.

Percentage of orders - shows the part of zone orders in percentage metrics.

Percentage of sales - shows the part of zone sales in percentage metrics.

There is a last section named Attribute distribution.

There are the following table headers in the Attribute distribution table:

Group - shows the group name.

Attribute - shows the attribute name.

Quantity of products sold - shows the quantity of products sold referring to the attributes.

Error messages

Once the Date format is filled incorrectly, in the Filtering Components in Stats UI component, the error message (Alerts Basics UI Kit) is prompted in the front-end:

The specified date is invalid.

Multistoring functionality

Multistores dependent page.

PreviousAdd customer NextProduct details (statsproduct)

Last updated 1 year ago